Fractional Sales Leadership
Senior sales leadership without the full-time executive salary. We join your leadership team part-time to run the pipeline, coach the team and hit the number.
You need leadership before you need another salesperson
Adding reps rarely fixes a sales problem when nobody is setting direction, coaching the team or holding the forecast to account. A full-time VP of Sales is a big bet, and a wrong hire at that level is expensive.
Fractional leadership gives you an experienced commercial leader from day one, for a fraction of the cost, with the flexibility to scale up or down as you grow.
What a fractional leader does
- Sets the sales strategy, targets and territories
- Runs weekly pipeline and forecast reviews
- Coaches reps and managers in the field and one-on-one
- Builds accountability and a steady meeting rhythm
- Aligns sales with marketing and operations
- Reports to the CEO and board
- Hires and onboards the team you need next
Choose the level of leadership you need
Fractional Advisor
Monthly strategy sessions, growth planning and executive coaching for a founder or sales leader.
Fractional VP of Sales
Hands-on team management, funnel reviews, forecasting, sales coaching and an accountability framework.
Fractional CRO
Executive ownership of revenue: commercial strategy, revenue planning, marketing and sales alignment, leadership development and board reporting.
Common questions
What is a fractional VP of Sales?
An experienced sales executive who works part-time for your company, usually one or two days a week, on a monthly retainer. You get senior leadership for the team, pipeline and forecast without hiring a full-time executive.
When does fractional sales leadership make sense?
When the founder can't keep leading sales, when you need a leader before you can afford or justify a full-time hire, between executive hires, or during a turnaround or market launch.
How is this different from consulting?
A consultant recommends. A fractional leader runs the team: weekly pipeline reviews, forecasts, coaching, hiring and accountability, as part of your leadership team.
Can you help us hire a full-time leader later?
Yes. Many engagements end with us helping recruit and onboard a permanent VP of Sales, so the process and team are ready when they arrive.
Talk to us about fractional leadership.
Send a note and we'll reply within one business day.