Founder-led businesses
"We have a great product but no real sales structure."
Typically $1M to $25M in revenue, with the founder still closing most deals and no VP of Sales yet.
Growth Accelerator →
Commercial growth advisory · Canada
Growth isn't a sales problem. It's a system problem.
The Growth Foundry helps founders, growing companies and businesses entering Canada build the strategy, leadership, systems and people that turn a growth plan into revenue.
Commercial Growth Assessments from $5,000 · 2 to 4 weeks · 90-day action plan included
Led by Dave Lindsay, who led Baxter's Advanced Surgery business in Canada. Deep experience in healthcare and medical devices.
Your commercial engine
Connected end to end- 01StrategyWhere to play and how to winAssess
- 02Marketing & lead flowLeads routed, scored and followed upBuild
- 03CRM & pipelineOne source of truth, real forecastsBuild
- 04Sales process & leadershipClear stages, weekly rhythm, accountabilityLead
- 05PeopleThe right team, coached to executeGrow
Most firms fix one of these. We connect all five.
Where growth stalls
Most companies don't have a lead problem. They have a disconnected engine.
MarketingCreates leads
CRMStores information
SalesWorks opportunities
The gapNothing is connected, so leads leak, forecasts miss and nobody knows why.
Who we help
Three moments when growth needs a better engine
Companies entering Canada
"We need to launch in Canada, and hiring one rep won't do it."
US and international companies that need a market plan, territories, a team and a first wave of customers.
Expanding into Canada →Businesses that have stalled
"Revenue is flat and we can't see where it's breaking."
The CRM isn't trusted, marketing isn't converting, the team is missing targets and forecasts are guesses.
Growth Assessment →How we work
From assessment to a team that hits its number
Every engagement follows the same path. Start at step one, or join wherever you are.
- STEP 1
Assess
Find the real constraints across strategy, process, CRM, team and data.
Growth Assessment - STEP 2
Design
Set the go-to-market plan, sales process, territories and targets.
Growth Accelerator - STEP 3
Build
Connect marketing, CRM and sales, then automate the follow-up and reporting.
RevOps & CRM - STEP 4
Lead
Run the plan with part-time senior leadership and hire the right people.
Fractional Leadership · Recruiting - STEP 5
Grow
Coach and train the team so results keep improving after we step back.
Coaching & Training
Services
Everything your commercial engine needs, from one team
Start here
Commercial Growth Assessment
A 2 to 4 week review of your whole commercial engine, with a scorecard and a 90-day plan.
Learn more → 8 weeks to 6 monthsGrowth Accelerator
Strategy, sales process, CRM and KPIs built for founder-led companies ready to scale.
Learn more → MonthlyFractional Sales Leadership
An experienced VP of Sales or CRO, one to two days a week, without the full-time salary.
Learn more → SystemsRevenue Operations & CRM
Connect marketing, CRM and sales. Automate lead routing, follow-up and reporting.
Learn more → PeopleSales Coaching & Training
One-on-one and team coaching, DiSC workshops, sales kickoffs and leadership retreats.
Learn more → PeopleSales Recruiting
Find, assess and onboard the right sales reps and commercial leaders to work the plan.
Learn more →
Expanding into Canada
Launching in Canada takes more than hiring a salesperson.
We give US and international companies a complete Canadian launch: a market plan, the sales structure behind it, the people to run it and leadership until it's working.
- Market and competitor assessmentBlueprint
- Territory design and customer targetingBlueprint
- Sales process and CRM setupBuild
- Recruiting your first Canadian teamBuild
- Fractional leadership through launchLaunch partner
- First-year growth plan and reportingLaunch partner
The best place to start
Commercial Growth Assessment
A clear, outside view of what's working, what's broken and what to fix first.
- Interviews with leadership and the sales team
- Review of strategy, sales process, funnel and forecasting
- CRM, marketing hand-off and reporting audit
- Commercial Growth Scorecard and bottleneck analysis
- A prioritized 90-day action plan, presented to your leadership team
- Investment
- From $5,000
- Timeline
- 2 to 4 weeks
- You walk away with
- A scorecard, findings report and 90-day plan
- Then
- Act on it yourself, or have us help build it
PlaceholderHeadshot of Dave Lindsay
About
Senior commercial leadership, built for growing companies
The Growth Foundry was founded by Dave Lindsay to give growing companies the kind of commercial leadership usually reserved for large organizations.
Dave has spent more than a decade building and leading Canadian sales teams for US-headquartered companies, with deep experience in healthcare and medical devices. That includes leading the Advanced Surgery business in Canada for Baxter, where he earned the 100 Club award four years running (2021 to 2024). He was named Sales Manager of the Year in 2018 and 2019.
"He had a knack for identifying where the business needed to go and then empowering his team to help make it happen."
"He has a rare ability to offer candid, practical advice with empathy and without imposing his own answer."
PlaceholderClient result, e.g. "Forecast accuracy from X% to Y%"
Let's talk
Tell us where growth is stuck.
Send a note and we'll reply within one business day.